Practical Insights for Real Problems in Product Management
This is a book that comes from real experience in a variety of products and it is a book that really addresses the elephant in room.
First what it takes to build a great product is a lean organization and a product manager really in charge of the product. The book states it and explains how to sell management on giving you the right authority. Second, the Book address the problem of product managers not doing enough research before deciding on building product and features. The book details how to conduct research and why this is a critical aspect of the process. The book is practical and describes the real case scenario where a typical product manager operates. Therefore it useful and valuable.
There are then a variety of chapters that address several specific elements of the product planning, development, and launch. Correctly the book put lot of emphasis on marketing planning and competitive intelligence, again areas that too often are neglected because ” we have no much time….no much resources…”
The author was a PM at Apples and HP two among the titans of silicon valley. Additionally, he shipped complex products and oversaw their life cycle end to end and generated revenue with them.
In my view this book is a no brainer for the price., and a must-have for product and product marketing managers whose aspiration is to build great and winning products.
Steve Johnson, creator of Under10 Playbook software and author of Look Beyond the Product
From the Author
It took me 47 years to learn what to do and what not to do to build insanely great products.